Case Study: PointsBet achieves fraud reduction and higher conversions with Kasada

PointsBet Scales its Strategic Growth with Kasada

PointsBet, a fast-growing digital sports betting and technology company, was struggling with automated fraud—botnets, account takeover attempts and attacks on registration and payment endpoints—that threatened customer onboarding and conversion. Wanting an invisible, scalable solution that wouldn’t add friction or require ongoing tuning, PointsBet partnered with Kasada to protect signup, login, authentication and API channels across web and mobile.

Kasada deployed invisible, managed bot mitigation across PointsBet’s web, mobile and API endpoints, delivering real-time detection and 24/7 mitigation that stopped botnets (including attacks using tens of thousands of IPs), protected the payment gateway, and removed the need for CAPTCHAs. The Kasada solution gave PointsBet granular traffic visibility, higher conversion through seamless onboarding, improved site and app performance, reduced operational overhead, and scalable protection for new markets.

PointsBet

Nick Fahey

Chief Commercial Officer & Co-founder