Case Study: True Alliance achieves 99.9% uptime and 60% conversion lift with Kasada

Leading Distributor of Iconic Brands Protects Its E-commerce From Malicious Attacks With the Help of Kasada

True Alliance, a leading retailer and licensee for brands like Lacoste and The North Face, was facing escalating automated threats to its e-commerce sites — including credential stuffing, account takeover, credit card scams and address scrambling — which caused slowdowns, downtime and lost revenue. To secure its online business, True Alliance selected Kasada’s bot protection platform.

Kasada was implemented in minutes and immediately neutralized attack traffic, leveraging AWS for scalable response. As a result True Alliance achieved up to 99.9% website uptime, conversion improvements of as much as 60%, false positives below 0.01%, reduced resource-draining bots, and protection against price scraping and IP theft — driving cost savings and more accurate customer analytics.

True Alliance

Regan MacDonald

Group IT Manager