Case Study: Crocs achieves 100x increase in legitimate web traffic and stops automated fraud with Kasada

How Kasada Helps Crocs Optimize Metrics and Customer Experience

Crocs, a global non-athletic footwear brand with over $3B in annual revenue and sales in 80 countries, faced surging sophisticated bot traffic—especially during celebrity-driven flash sales—that led to web scraping, carding, login attacks, gift card fraud, slow site performance and server crashes. Despite an existing mitigation tool, Crocs lacked visibility into malicious versus legitimate requests and needed a solution that protected customer experience and high-profile events. Crocs selected Kasada’s bot mitigation solution to address these gaps.

Kasada implemented invisible, adaptive defenses across Crocs’ web, mobile and API channels, stopping automated scraping, brute‑force logins, carding and gift card fraud and providing actionable threat intelligence. The result was a 100x increase in legitimate web traffic, improved analytics and order processing, preserved revenue and brand reputation, and restored customer experience—outcomes Crocs is now extending as it rolls Kasada protection into additional applications.

Crocs

Scott Deitz

Senior Director of eCommerce Technical Operations