Case Study: Global Footwear Company achieves 100X flash-sale traffic handling and fraud protection with Kasada

Global Footwear Company Managed 100X Increase in Flash Sale Traffic and Fought Fraud with Kasada

Global Footwear Company, a publicly traded global footwear manufacturer and distributor with more than $1 billion in annual revenue and eCommerce sales in 80 countries, was struggling with bot-driven spikes during flash sales, server crashes, web scraping, and gift card number-guessing. After trying multiple products and custom coding with limited success, they engaged Kasada for a one-month POC of Kasada’s cloud-based bot mitigation service and quickly moved to full production.

Kasada implemented its cloud service with minimal infrastructure changes and no noticeable impact on legitimate users, enabling the company to handle flash-sale traffic spikes up to 100X and effectively eliminating the previous DDoS issues. Kasada’s dashboard also provided actionable visibility for the eCommerce and fraud teams (including detection of stolen card attempts), improved site performance, and is being slated for integration into monitoring tools and custom reporting.