Case Study: a Fortune 100 retailer saves $8M annually and cuts fake accounts with Kasada

Fortune 100 Retailer cuts SMS verification costs 87% with Kasada

A Fortune 100 retailer was experiencing an unprecedented surge in fake account creation and SMS toll fraud, which led to infrastructure strain and ballooning costs. Their existing bot detection tools were ineffective, causing them to incur over $600,000 in monthly SMS charges and significant reputational damage.

The retailer implemented Kasada's bot defense solution, which quickly identified and deterred millions of automated bots. This resulted in an 87% reduction in SMS verification costs, amounting to $8 million in annual savings. Kasada eliminated the need for CAPTCHAs, optimized the user experience, and provided greater visibility into traffic.