Case Study: Flybuys achieves online traffic integrity and stops account takeover attacks with Kasada

Flybuys Australia Achieves Online Traffic Integrity with Kasada

Flybuys, Australia’s most popular loyalty program with 8.7 million active members, faced rising risk from synthetic bot traffic—particularly on login pages—threatening credential-stuffing, account takeover and service disruption. To protect member accounts and preserve a seamless customer experience, Flybuys engaged Kasada and evaluated Kasada’s Online Traffic Integrity Solution to gain visibility into who (or what) was accessing its web and mobile properties.

Kasada’s solution was deployed in a proof of concept and moved to full production, immediately revealing and neutralizing bot-driven page requests “from the very first page load request.” Since implementing Kasada, Flybuys has dramatically reduced synthetic traffic, stopped credential abuse and account takeover attempts, improved site performance without CAPTCHAs, and gained accurate traffic analytics to optimize KPIs and customer experience.

Flybuys

Anthony Martino

IT Operations Manager