Case Study: Rite Aid boosts transaction value and visit frequency with Kard

Rite Aid - Customer Case Study

Rite Aid partnered with Kard to help strengthen customer acquisition and market share, especially among younger generations. As competition in retail pharmacy continued to grow, Rite Aid needed a way to attract new customers and build a more frequent, loyal consumer base using modern, technology-driven engagement.

Kard implemented a card-linked offer campaign for Rite Aid that surfaced inside cardholders’ banking apps and included nearby store locations on a map. The program drove a 15% increase in average transaction value, nearly 40% repeat usage among offer users, over 200 customers visiting five or more times, and $140K in total transaction revenue, delivering a strong 33:1 return on ad spend.

Rite Aid