Case Study: QSR Brands drives foot traffic and repeat visits with Kard card-linked offers

QSR Brands drives 81% new diners with Kard

The customer, QSR Brands, faced the challenge that their loyalty program primarily rewarded existing customers rather than attracting new ones. They needed a performance-based solution to drive foot traffic from new, lapsed, and infrequent diners. The vendor Kard provided a card-linked offer (CLO) platform to address this.

Kard implemented targeted cash-back offers distributed through banking and fintech apps, ensuring the brand only paid for verified transactions. This solution drove significant results, including one campaign that generated over $530,000 in sales with 81% of redemptions from new customers, and another that drove $2.7 million in attributed sales with a return on ad spend of 11:1.

QSR Brands