Case Study: QSR Brands boosts Gen Z lunch traffic with Kard cash back rewards

QSR Brands drives 6,000 weekly redemptions with Kard

The customer, QSR Brands, faced the challenge of attracting and retaining Gen Z diners, a demographic known for its budget-consciousness and lack of brand loyalty. To win this audience, they needed a modern marketing solution that could effectively reach them and drive frequent purchases. They partnered with the vendor Kard to utilize its card-linked cash back offers.

Kard implemented a rewards-based marketing solution, specifically a 4% cash back offer that was easy to redeem online or in-store without coupons. This strategy successfully reached Gen Z consumers through their banking apps. The results were significant, driving over 6,000 offer redemptions per week for Kard's client, with 81% of these coming from entirely new customers, demonstrating a highly effective cost-per-acquisition.

QSR Brands