Case Study: a popular tax prep software company increases transaction volume by 94% with Kard

Popular Tax Prep Software Company increases transaction volume by 94% with Kard

The customer, a popular tax prep software company, faced the challenge of reaching new users in a highly competitive and seasonal market. They partnered with Kard to leverage its commerce media network, specifically using card-linked offers, to increase brand awareness and attract first-time filers at the right moment.

Kard implemented a strategic card-linked offer campaign timed around the tax season and targeted through fintech apps. This solution drove an 89% increase in offer redemptions and a 94% growth in transaction volume year over year, leading the customer to double its investment with Kard for the following season.