Case Study: a popular footwear brand achieves 35%+ market share growth with Kard

Popular Footwear Brand wins 35%+ more market share with Kard

A popular footwear brand faced the challenge of expensive customer acquisition and difficulty efficiently driving purchases with younger Millennial and Gen Z audiences, who frequently switch brands for deals. To address this, the brand partnered with Kard to try a rewards-based marketing system to reach this valuable new audience and take market share from competitors while staying within budget.

Kard implemented a solution featuring cash back rewards displayed directly within the banking apps used by the target audience. This strategy resulted in a more than 35% increase in market share and a nearly 17% rise in average order value. Kard delivered these results with an average $10:1 return on ad spend, proving the effectiveness of their pay-for-performance model.