Case Study: a number 1 food delivery service achieves 44% higher new customer spend rate with Kard

Number 1 Food Delivery Service boosts new customer spend rate 44% in 7 weeks with Kard

The customer, a number 1 food delivery service, faced the challenge of acquiring and reactivating customers profitably without resorting to steep discounts or surge pricing that could damage margins and loyalty. They partnered with vendor Kard to utilize its cash back offers as a cost-effective solution to reach their target audience of Millennial and Gen Z consumers.

Kard implemented a campaign displaying 10% cash back offers within the banking apps used by the target demographic. This solution resulted in 10,000 new customers and 6,000 resurrected customers. A randomized controlled trial conducted by Kard's marketing science team proved the campaign's effectiveness, showing a 44% higher spend rate and a 9.7% higher conversion rate for new customers, while resurrected customers saw an 11.4% increase in average order value.