Case Study: McDonald’s boosts transaction value and repeat visits with Kard

McDonald's - Customer Case Study

McDonald’s partnered with Kard to reach new and younger customers as it worked to protect and grow its market share in the competitive fast food space. Using Kard’s card-linked rewards solution, McDonald’s aimed to encourage engagement from future generations of consumers and build a more frequent, loyal customer base.

Kard implemented a card-linked offer that cardholders could access in their banking app, including a map of nearby participating McDonald’s locations. The campaign drove strong results, including 3,060 unique users, more than 52% of offer users returning for another purchase, 396 users visiting five or more times, over $67K in transaction revenue, and a 10:1 return on ad spend, with average transaction value at $8.86, 10% above market average.

McDonald's