Case Study: MAJORITY boosts rewards engagement with Kard

MAJORITY boosts tax-season engagement with Kard’s 27.7% open-rate single-offer email

The customer, a majority, partnered with Kard to enhance their cardholder rewards program. The challenge was to increase engagement and redemption rates by delivering timely and relevant offers through effective campaign strategies.

Kard implemented a suite of six targeted rewards campaigns, including a strategically timed single-offer spotlight email for TurboTax during tax season. This solution delivered significant results for the majority, with the single-offer email achieving a 27.7% open rate and a 96.1% delivery rate. Kard's approach successfully drove immediate redemptions and deepened brand relationships.

MAJORITY