Case Study: Live TV streaming service doubles subscriptions with Kard

Live TV Streaming Service doubles subscriptions 1.8x with Kard

A live TV streaming service faced intense competition and rising customer acquisition costs, struggling to attract and retain young, high-value subscribers. To address this, they partnered with Kard to implement a targeted cash back rewards program through Kard's commerce media network.

Kard's solution delivered cash back offers directly within popular banking and fintech apps, successfully reaching Gen Z and Millennial audiences. The campaign resulted in a 1.8x increase in subscriptions over one year, with an average order value of $89. Kard's program also delivered a strong return, generating $3.50 in sales for every $1 spent.