Case Study: Global Electronics Brand achieves 166% higher AOV with Kard

Global Electronics Brand drives 166% higher AOV with Kard

A global electronics brand faced the challenge of reaching younger Gen Z and Millennial shoppers and building their loyalty in a highly competitive market. To drive online sales and increase share-of-wallet during the Q4 holiday season, they partnered with Kard to implement a cash back offer program.

Kard's solution provided new customers with a 7% cash back reward on online purchases, which was displayed in banking apps popular with the target audience. The campaign resulted in a 166% increase in average order value and a 43% increase in average spend. It successfully reached its goal, with 70% of the audience being Gen Z and Millennial users, and achieved an incremental ROAS of $7.5:1.

Global Electronics Brand