Case Study: Duluth Trading Company boosts rewards email engagement with Kard

Duluth Trading Company drives 27.7% open rates with Kard

The customer, Duluth Trading Company, faced the challenge of their rewards program emails being ignored by cardholders, leading to low open rates, clicks, and redemptions. They partnered with Kard to improve the performance of their email marketing efforts.

Kard implemented a solution focused on three key best practices: crafting compelling subject lines that highlight specific brands and cash back amounts, leading email creative with partner logos instead of their own, and using only one clear call-to-action. This targeted approach resulted in a dramatically successful email campaign, which achieved a 27.7% open rate and a 96.1% delivery rate with an exceptionally low 0.07% bounce rate, demonstrating a significant improvement in cardholder engagement.

Duluth Trading Company