Case Study: Chase launches merchant-funded rewards with Kard

Chase launches merchant-funded rewards with Kard in as fast as a couple of weeks

The customer, a major global bank, faced the challenge of competing with large issuers on rewards programs without eroding its own margins. It partnered with vendor Kard to implement a merchant-funded rewards program powered by Kard's card-linked offer (CLO) platform.

Kard's solution provided a robust transaction matching engine and a pre-built merchant network, eliminating the need for the bank to build its own infrastructure. The program automatically credited cash back to cardholders' accounts, increasing engagement. This approach transformed rewards from a cost center into a revenue stream, with Kard's incrementality lift studies proving the program drove significant incremental spend from customers.

Chase