Case Study: Burger King drives higher transaction value and visit frequency with Kard

Burger King - Customer Case Study

Burger King partnered with **Kard** to help strengthen share of market and attract the next generation of customers. Although Burger King already had strong brand awareness, the challenge was to drive more frequent visits and new customer acquisition among Millennial and Gen Z consumers through a modern rewards experience.

**Kard** implemented a card-linked offer that cardholders could access inside their banking app, complete with a map of nearby participating Burger King locations. The campaign lifted average transaction value by **25%** year over year, increased visit frequency by **15%**, and drove **$121K** in total transaction revenue, a **33%** increase versus the prior year. Nearly **70%** of customers who redeemed once returned within two weeks.

Burger King