Case Study: Bain proves marketing incrementality with Kard

Bain drives 7.5:1 incremental ROAS with Kard

Bain, a major consulting firm, sought to understand the true causal impact of its marketing efforts, moving beyond traditional attribution methods that could only show correlation. They partnered with Kard, a card-linked offer platform, to implement incrementality testing to prove whether campaigns actually changed customer behavior.

Kard implemented audience-based holdout tests, which are built directly into its campaign infrastructure. This solution provided Bain with a clean control group to measure the true incremental lift of their campaigns, moving beyond platform-reported metrics. The results proved the value of their efforts with clear, causal evidence of performance, allowing them to confidently allocate budget to strategies that demonstrably worked.

Bain