Case Study: Shared Drugstore Client achieves 14x ROAS with Kard's SKU-data powered card-linked offers

a shared drugstore client drives 14x ROAS with Kard

The customer, a shared drugstore client, faced the challenge of targeting new and lapsed shoppers with effective in-store offers while avoiding rewards on margin-sensitive categories like prescriptions and alcohol. They partnered with Kard, which leveraged Banyan's SKU-data infrastructure platform to address this.

Kard implemented a solution using highly targeted, card-linked offers distributed through its bank and fintech partners. This approach successfully excluded purchases of restricted items and delivered a 14x gross return on ad spend, significantly outperforming the industry benchmark of 4x. The Kard platform also drove healthy engagement with younger adult audiences and improved overall campaign profitability for the retailer.