Case Study: a leading streaming service increases subscriptions by 410% with Kard

a leading streaming service increases subscriptions by 410% in one year with Kard

A leading streaming service faced intense competition and subscription fatigue, needing a cost-effective method to acquire new subscribers without exhausting its marketing budget. It partnered with Kard to implement a cashback rewards program aimed at reaching new demographics and incentivizing upgrades.

Kard launched a campaign offering 15% cash back to new and returning customers, displayed primarily in Gen Z and Millennial banking apps. The results were significant, with subscriptions increasing by 410% year-over-year. The campaign also achieved an 18% rise in average order value and a cost per acquisition of only $4.50. Kard's solution proved highly effective, leading the streaming service to expand its use of rewards-based marketing.

Leading Streaming Service