Case Study: a health/wellness retailer achieves 10x+ incremental ROAS and efficient acquisition with Kard

a health/wellness retailer drives over 10x iROAS with Kard

Kard partnered with a health and wellness retailer to address the challenge of accurately measuring the true impact of its rewards-based marketing. Traditional attribution methods were unable to distinguish between purchases that were causally driven by marketing offers and those that would have happened anyway, making it difficult to optimize their marketing investment.

Kard implemented its incremental lift studies, a form of randomized controlled trials, to scientifically measure the causal effect of the retailer's campaigns. The solution provided quantifiable proof of the program's success, revealing in one case an incremental return on ad spend (iROAS) of over 10x when targeting existing active customers. Kard also helped the retailer achieve an efficient incremental cost per acquisition (iCPA) of approximately $5, demonstrating a highly effective path to acquiring and reactivating customers through rewards.