Case Study: United Way of Greater Stark County boosts online engagement with The Karcher Group

United Way of Greater Stark County increases website actions by 35% with The Karcher Group

The Karcher Group (TKG) was engaged by the United Way of Greater Stark County to help the nonprofit increase engagement through its digital marketing efforts and to undertake a web design project. Their challenge was to convey their unique message effectively to stand out among many causes and to find engaged advocates, not just grow traffic.

TKG developed new messaging and a multi-channel marketing strategy, culminating in a newly designed, interactive website. This solution made it easier for users to learn, donate, and get in touch. The efforts by The Karcher Group led to a 35% increase in total website actions, 25% overall traffic growth year over year, and over 14,000 event conversions within 12 months, successfully driving donations and increasing volunteer participation.

United Way of Greater Stark County