Case Study: The Art of Shaving lowers CPA by 20% with The Karcher Group

The Art of Shaving cuts CPA by 20% with The Karcher Group

The Art of Shaving, a premium men's grooming brand owned by Proctor & Gamble, sought to elevate its visual assets to better connect with its audience. The brand partnered with The Karcher Group (TKG) for multimedia production to refresh its stale materials and create a high-quality how-to video that captured its luxurious brand essence.

The Karcher Group meticulously planned and executed a multimedia strategy, crafting a narrative through targeted storytelling and high-quality photography and video. The new assets performed exceptionally well in A-B testing, which resulted in a 20% decrease in cost per acquisition for The Art of Shaving and an overall increase in sales.

The Art of Shaving