Case Study: MAC Trailer achieves stronger dealer support and maintained organic traffic with The Karcher Group

MAC Trailer maintains organic traffic 6 months after launch with The Karcher Group

MAC Trailer, a national market leader in aluminum trailers, partnered with The Karcher Group to address challenges with their outdated website. Their primary needs were to gain greater internal control over content, maintain their dominant SEO rankings, integrate internal applications, enhance dealer support, and implement a CRM for lead management.

The Karcher Group implemented a solution using the HubSpot CMS and CRM, which provided a modern, user-friendly platform for content management and lead distribution. They redesigned the website for a superior user experience and executed an SEO strategy to protect organic rankings. The results included a successful website replatforming with no loss in organic traffic and improved dealer support due to the enhanced content.

MAC Trailer