The Karcher Group
38 Case Studies
A The Karcher Group Case Study
The Karcher Group worked with Fallsway Equipment, an Ohio forklift dealer, which was wary of paid search marketing after a poor prior experience. Their challenge was to generate leads and reach the right audience through their website while restoring their faith in digital marketing efforts.
The solution implemented by The Karcher Group was a new website focused on organic search traffic and the addition of a LiveChat tool. This strategy resulted in a 29% increase in website traffic year-over-year and generated over 1,000 leads through the chat function, immensely boosting lead generation.