Case Study: vFunction achieves rapid market awareness and thought leadership with Karbo Communications

vFunction earns 400M impressions in 18 months with Karbo Communications

The customer, vFunction, faced the challenge of modernizing hundreds of legacy monolithic Java applications for the cloud, a manual process that was slow, costly, and created significant drag on IT departments and business transformation. vFunction hired Karbo Communications to launch the company from stealth and boost market awareness.

Karbo Communications executed a strategic PR and content campaign, securing media placements, analyst engagements, and thought leadership opportunities. The results for vFunction included over 240 media mentions and 400 million total reach within the first year and a half, alongside significant industry recognition and awards, successfully establishing the company's market presence.

vFunction