Case Study: Treasury Prime achieves greater share of voice and industry visibility with Karbo Communications

Treasury Prime boosts share of voice 40% with Karbo Communications

Treasury Prime, an embedded banking software platform, needed to break out of the crowded Banking-as-a-Service market and differentiate itself from competitors often seen as mere middleware. They hired Karbo Communications to elevate their profile, highlight their expansive bank network and compliance services, and appeal to both fintechs and banks.

Karbo Communications executed a comprehensive PR program focused on partnership announcements, thought leadership, analyst relations, and securing speaking engagements and awards. The results included over 350 media placements, a reach of over 5 billion, features in top-tier outlets, and industry recognition, helping Treasury Prime achieve a 40% increase in share of voice and position itself as a market leader.

Treasury Prime