Case Study: TIBCO boosts brand awareness and share of voice with Karbo Communications

TIBCO boosts share of voice 25% with Karbo Communications

TIBCO, a business unit of Cloud Software Group, came to Karbo Communications because they needed a more aggressive PR partner to increase brand awareness and leadership in a competitive market. Despite being a successful company, TIBCO was struggling to be recognized for its current market relevancy and innovation, with many influential reporters still viewing it as a legacy BPM company rather than a leader in analytics and cloud-focused tools.

Karbo Communications developed and executed an aggressive strategic plan that included media briefings and a thought leadership platform for TIBCO's C-suite. The solution repositioned the company as an innovative market leader. As a result, Karbo secured over 45 high-value media briefings and more than 100 pieces of featured coverage in outlets like Forbes and CIO. TIBCO measured a 25% increase in its share of voice over the first six months of the partnership.

TIBCO