Case Study: Sweep builds market awareness and media traction with Karbo Communications

Sweep secures 451 stories in 16 months with Karbo Communications

Karbo Communications was hired to launch Sweep, a carbon and ESG data platform, from stealth and build its market presence. The challenge was to introduce the company and its new software, differentiate it in the competitive climatetech space, accelerate awareness, and establish its executives as thought leaders following its initial funding rounds.

The solution implemented by Karbo Communications was a strategic PR and analyst relations program focusing on high-impact media outreach, thought leadership placement, and briefing key industry analysts. Over 16 months, Karbo Communications secured over 451 articles, driving significant positive sentiment, and played a key role in successful funding announcements. This effort generated millions of impressions, boosted lead generation, and positioned Sweep as a credible leader in the market.

Sweep