Case Study: Subtext achieves major brand awareness and media growth with Karbo Communications

Subtext generates 1.5B impressions with Karbo Communications

Subtext, a text messaging platform designed to create direct connections between creators and their audiences, sought to cut through the noisy and algorithm-driven chaos of social media and email. To successfully launch from stealth, educate the market, and drive business growth, they hired Karbo Communications for public relations and marketing support.

Karbo Communications executed an aggressive media and thought leadership campaign, securing over 170 placements and 80 media briefings that generated more than 1.5 billion impressions. This effort positioned Subtext as an industry leader, directly contributed to sales growth, and earned the company significant awards. The vendor also supported new business development, securing interest from 27 personalities to join the platform in a single month.

Subtext