Case Study: RTI strengthens thought leadership and market awareness with Karbo Communications

RTI secures 500+ articles and nearly 100 briefings with Karbo Communications

RTI, the largest software framework provider for software-defined and autonomous systems, sought to grow brand awareness, communicate its unique story, and expand its business pipeline. The company needed a communications partner to help refine its corporate narrative, differentiate it from competitors, and drive lead generation through an integrated PR approach across key verticals like automotive and aerospace. They engaged Karbo Communications to address these challenges.

Karbo Communications executed an aggressive PR and thought leadership strategy. This included launching new products like Connext DDS Secure and Connext Drive, securing high-level media placements, and establishing executives as industry spokespeople. The results were significant: Karbo Com secured nearly 100 media briefings and over 460 articles, won 16 awards for RTI, and helped position the company as a market leader. This effort greatly increased RTI's visibility among top-tier analysts and press, directly contributing to its growth.

RTI