Karbo Communications
44 Case Studies
A Karbo Communications Case Study
Promethean, a global leader in interactive education technology, faced the challenge of educating the market on a new era of edtech and communicating its value to drive traffic and sales. The company partnered with Karbo Communications to establish itself as a thought leader and increase its market visibility in the conservative education space.
Karbo Communications implemented an integrated PR and content program, securing media placements, developing a refreshed brand story, and executing a content marketing strategy. The results for Promethean were significant, including over 270 media features, prestigious industry awards, and highly-engaged website traffic. Karbo Com's efforts directly led to Promethean ranking as the #4 Google search result for targeted keywords, critically boosting brand awareness and lead generation.