Case Study: Peribit Networks achieves market leadership with Karbo Communications

Peribit Networks drives 60M impressions and $337M acquisition with Karbo Communications

Peribit Networks, a leader in WAN optimization solutions, faced the challenge of launching and establishing market leadership in an emerging and competitive category against an entrenched competitor. They hired the vendor, Karbo Communications, for public relations support to secure differentiating press coverage and increase sales.

Karbo Communications developed a unique messaging platform that leveraged the founder's background in DNA research to clearly articulate the complex technology. Through an aggressive PR outreach program targeting trade, business, and general press, Karbo secured over 60 million impressions and features in top-tier media. This effort established Peribit as the market leader and played a significant role in the company's subsequent acquisition by Juniper Networks for $337 million.

Peribit Networks

Dan O’Farrell

Vice President, Marketing