Case Study: NerdWallet achieves greater brand awareness and investor interest with Karbo Communications

NerdWallet earns 190 pieces of coverage and $64M Series A momentum with Karbo Communications

NerdWallet, a financial platform developer, faced the challenge of accelerating its brand awareness to become a go-to source for consumer financial advice. They needed to humanize their brand, educate new markets about financial transparency, and attract investors for a Series A funding round. To address this, they partnered with vendor Karbo Communications for strategic communications support.

Karbo Communications implemented a brand strategy that established NerdWallet as a thought leader by creating and promoting studies on medical billing and retail savings. This secured 190 media placements, including features on the Today Show, which successfully repositioned the brand and helped attract a $64 Million Series A funding round.

Nerdwallet