Case Study: Intel increases market awareness with Karbo Communications

Intel boosts top media coverage and earns several hundred blog views with Karbo Communications

The customer, Intel's Data Center Solutions group, faced the challenge of generating awareness for its Intel® Data Center Manager (DCM) SDK in a crowded market with nearly 200 competing vendors. They hired the vendor Karbo Communications to develop a strategic public relations and communications program to cut through the marketing noise and highlight their product's unique differentiators.

Karbo Communications implemented a solution that included strategic media and analyst briefings, a non-announcement-driven thought leadership program, and complementary social media tactics. This approach generated coverage in Intel's top media targets, secured meaningful analyst briefings, and drove incoming customer queries. The program also expanded globally, resulting in significant international coverage and establishing the Intel DCM director as a data center expert with a widely-read blog.

Intel