Case Study: Incognia achieves US market launch and 175+ media placements with Karbo Communications

Incognia earns 175+ media hits with Karbo Communications

Incognia, a provider of next-generation identity solutions using location technology, faced the challenge of launching its newly rebranded company in the US market. Their goal was to educate the market on their unique approach to authentication, differentiate themselves in the saturated security space, and drive lead generation and sales. They partnered with the vendor Karbo Communications to execute a comprehensive PR and communications strategy.

Karbo Communications implemented a strategic go-to-market plan that included a major launch, media relations, and the development of a thought leadership platform for Incognia's executives. The solution successfully secured over 175 media placements in top-tier outlets, significantly increased brand awareness, and generated enterprise-grade leads. This heightened profile also helped lay the groundwork for Incognia's successful Series A funding round. The measurable impact included more than 200 million impressions, demonstrating the effectiveness of Karbo Communications' work.

Incognia