Case Study: Hootsuite achieves greater U.S. brand visibility and thought leadership with Karbo Communications

Hootsuite generates 2B+ impressions in 4.5 years with Karbo Communications

Hootsuite, the global leader in social media management, sought to elevate its brand visibility, differentiation, and executive thought leadership in the competitive U.S. market. To address this challenge, Hootsuite hired Karbo Communications as its U.S. agency of record for strategic public relations.

Karbo Communications executed a comprehensive strategy that included proactive media campaigns leveraging Hootsuite's social listening data, securing executive thought leadership opportunities, and managing major news announcements. This resulted in 424 media placements generating over 2 billion impressions, significantly increasing Hootsuite's coverage by 226% and establishing its executives as go-to sources for top-tier business and marketing press.

Hootsuite