Case Study: Hootsuite achieves 2B+ impressions and elevated U.S. brand visibility with Karbo Communications

Hootsuite - Customer Case Study

Hootsuite, the global leader in social media management, wanted to boost its U.S. brand recognition, differentiation, and executive thought leadership. To help address this challenge, Hootsuite hired Karbo Communications as its U.S. agency of record, using Karbo’s PR strategy and support around product launches, media outreach, and executive positioning.

Karbo Communications implemented an integrated communications and thought leadership program for Hootsuite, leveraging the company’s social listening tool, Insights powered by Brandwatch, to fuel timely campaigns and data-driven media pitches. The work delivered 424 media placements, more than 2B impressions, and a 226.12% increase in coverage, while helping Hootsuite secure top-tier visibility in outlets like The New York Times, Fortune, The Wall Street Journal, and Adweek.

Hootsuite