Case Study: Equinix achieves market leadership in data center services with Karbo Communications

Equinix grows to $4B in annual revenue with Karbo Communications

Equinix, a global data center and colocation provider, faced the challenge of competing against entrenched rivals and attracting customers to its new facilities during the dot-com bust. To establish itself as the leader in the network-neutral data center space, it turned to Karbo Communications for a strategic public relations and positioning program.

Karbo Communications executed a long-term, aggressive media and analyst relations program for Equinix, creating a unique messaging platform that emphasized physical interconnection over simple real estate. The vendor leveraged creative themes and opportunistic events to secure over 1,000 media features in top-tier outlets, helping Equinix thrive while competitors failed. This effort supported the company's growth through an IPO and acquisitions, contributing to its rise to over $4 billion in annual revenue.

Equinix