Case Study: Brevo achieves major North American brand awareness with Karbo Communications

Brevo grows North American share of voice by 35% with Karbo Communications

Brevo, formerly Sendinblue, was a known SaaS marketing solution in France but lacked brand awareness in North America. The company aimed to become a leading CRM suite for growing businesses in the US and Canadian markets. To address this challenge, Brevo engaged Karbo Communications for a comprehensive communications and public relations strategy.

Karbo Communications executed a multi-year program that included strategic media positioning around funding and acquisitions, a robust thought leadership program for Brevo's CEO, and a major rebranding campaign. This effort generated over 400 media placements and 10 billion impressions, increased Brevo's share of voice by over 35%, and established the company as a recognized leader. Karbo's work directly contributed to Brevo's growth, with the CEO crediting PR as a driver for US sales and the company achieving $100 million in annual recurring revenue.

Brevo