Case Study: Јoh. Springer's Erben boosts eCommerce growth with Kara5

Јoh. Springer's Erben unlocks new revenue stream with kara5 in 2019

Joh. Springer's Erben, a venerable Austrian gunmaker with over 180 years of tradition, faced a decline in interest for its eCommerce website. The company approached vendor Kara5® with a brief to revamp its digital presence and evolve into a real digital business to open up a new revenue stream.

Kara5® conducted extensive market and customer research, then designed and built a new, custom eCommerce web platform. The solution included a new payment system, inventory management software, and SEO strategies. As a result, Joh. Springer's Erben immediately saw growth in visitors, conversions, and online sales. This new revenue stream proved crucial during the COVID-19 outbreak, making the eCommerce site their only open store at times and allowing them to meet their 2020 growth plan. Kara5® continues to manage and support the platform as the client's digital consultancy partner.

Јoh. Springer's Erben