Case Study: The University of Georgia’s Innovation District boosts awareness with Kaptiv8

The University of Georgia’s Innovation District boosts awareness with Kaptiv8 and nearly 200,000 impressions in 6 months

The University of Georgia’s Innovation District, a powerhouse for launching startups, lacked a full-scale digital presence which prevented it from effectively reaching and engaging its target audience across the state. To address this challenge, they engaged Kaptiv8 for a comprehensive digital marketing and social media strategy.

Kaptiv8 implemented a multi-faceted solution that included establishing social media accounts on Instagram and LinkedIn, creating compelling editorial content, and refreshing the website with SEO. This strategy, supported by paid social media, generated nearly 200,000 impressions within six months and achieved an 11.5% engagement rate on LinkedIn, significantly raising awareness of the Innovation District's resources.

The University of Georgia’s Innovation District