Case Study: Classic City Bank boosts local business visibility with Kaptiv8

Classic City Bank boosts engaged sessions 163% with Kaptiv8

Classic City Bank, a relationship-driven community bank, faced the challenge of increasing its brand awareness among local business owners in the Athens area. They needed to compete against larger regional institutions with bigger budgets by capturing high-intent local searches for business banking services. They partnered with Kaptiv8 to implement a targeted Google Ads campaign.

Kaptiv8 developed a campaign with the message “Built for Local Business” to differentiate the bank from larger competitors. The strategy combined targeted Google Search Ads with Google Display placements on major sites to capture search demand and build brand visibility. This solution drove a 249% increase in first-time visitors to the website and generated 46 form submissions, successfully establishing strong digital visibility for Classic City Bank.

Classic City Bank