Case Study: Cable East boosts organic social engagement with Kaptiv8

Cable East generates 473,185 organic impressions with Kaptiv8

Cable East, a company connecting communities across the Southeast, partnered with Kaptiv8 after wanting to propel their brand across social media. Their unique challenge was to increase awareness by highlighting employee contributions and charitable work rather than focusing on paid advertising or heavily promoting services.

Kaptiv8 implemented an organic social media strategy across Instagram, Facebook, LinkedIn, and TikTok. The solution included series to highlight team members and foster community, as well as content to spotlight their charitable initiatives. As a result, Cable East generated nearly 500,000 organic impressions and 49,493 engagements in 18 months, with a net audience growth of 1,254 followers.

Cable East