Case Study: Sohonet nearly triples key account revenue with Kapta

How Sohonet Utilized Kapta to Nearly Triple Revenue from Key Account Relationship Management

Sohonet, a provider of tech solutions and collaboration tools for the media production industry, faced an inefficient and unstructured account planning process for the key accounts that represented 80% of its revenue. To address this challenge, the company turned to vendor Kapta for its Key Account Management (KAM) services and technology.

By implementing Kapta's intuitive account management toolset and consultative guidance, Sohonet automated its planning and gained strategic visibility. The solution integrated with Salesforce and provided features for detailed reporting and goal tracking. As a result, Kapta helped Sohonet nearly triple its revenue from these key account relationships while creating more efficient and proactive engagement processes.

Sohonet

Chuck Parker

Executive Chairman Sohanet