Case Study: Elite Hoops Basketball achieves a refreshed basketball brand identity with Kapp Koncepts logo design

A Kapp Koncepts Case Study

Preview of the Elite Hoops Basketball Case Study

Elite Hoops Basketball grows from mini camps to facilities across metro Atlanta with Kapp Koncepts

Elite Hoops Basketball, a youth basketball coaching organization that teaches life skills and fundamentals, needed a new logo to represent its brand. They approached their previous creative partner, the Atlanta graphic design firm Kapp Koncepts, for branding and logo design services.

Kapp Koncepts leveraged its existing understanding of the Elite Hoops brand to develop several creative concepts, ultimately landing on a logo that became the new face of the organization. The vendor played an important supporting role in the customer's growth from holding mini-camps in rented spaces to expanding into its own facilities across the metro Atlanta area and throughout the Southeast.


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