Case Study: CDW saves time and improves event experiences with Kapow

Ease Of Online Marketplace Relieves Time-Consuming Task Of Planning Events

CDW, a Fortune 500 company that supplies IT solutions, faced the challenge of increasing attendee satisfaction at client events while reducing the immense amount of time its staff spent planning them. This time-consuming task was outside their core expertise, often resulting in subpar events. CDW's Vice President of Small Business, Jill Billhorn, turned to the vendor Kapow and its online marketplace of pre-packaged event experiences to address this.

Kapow provided a complete solution through its online platform, which offered creative, pre-planned experiences that eliminated the need to research and book individual components. This saved CDW's teams more than eight hours per week in planning time. The implementation of Kapow resulted in smoother, higher-quality events that left a lasting impression on guests and significantly improved the efficiency of CDW's event planning process.

CDW

Jill Billhorn

Vice President, Small Business