Case Study: Thermo Fisher Scientific engages biobanking customers with a virtual biobank from Kaon Interactive

Thermo Fisher Scientific - Customer Case Study

Thermo Fisher Scientific wanted to highlight its product and service offerings in key vertical markets, including biobanking, where the workflow spans collection, preparation, analysis, transport, and storage. Kaon Interactive helped the company address this challenge by creating an engaging way to present its biobanking story across digital channels and at events, using a virtual experience that could showcase the full ecosystem.

Kaon Interactive developed a virtual biobank that customers could explore on Thermo Fisher’s website and mobile devices, allowing them to navigate workflows, product lines, collateral, and industry facts. The solution also proved valuable at small biobanking events such as ISBER in Berlin, where Thermo Fisher could not bring large cryotank equipment; the touch-screen application in a 10x10 booth drove strong engagement and became one of the most talked-about elements at the event.

Thermo Fisher Scientific